Abstract
Cross buying is the practice of purchasing additional products and services from existing sellers. However,
wider customer acceptance is must for a seller to cross sell the additional products efficaciously. In this
light the present study endeavors to find out the drivers of cross buying intentions of customers of different
Public and Private sector commercial banks in India. The study will have great implications for bankers as
it will enable them to have knowledge of the motivating factors (drivers) on the part of customers which in
turn will result in fixed and new source of income for them.
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