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%0 Journal Article
%1 CAM2008
%A LAJOS, JOSEPH
%A KATONA, ZSOLT
%A CHATTOPADHYAY, AMITAVA
%A SARVARY, MIKLOS
%D 2008
%J INSEAD Business School Research Paper No. 2008/56/MKT/ISSRC
%K activation cam model spreading
%T CAM: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High
%U http://ssrn.com/abstract=1032148
@article{CAM2008,
added-at = {2009-12-21T13:48:00.000+0100},
author = {LAJOS, JOSEPH and KATONA, ZSOLT and CHATTOPADHYAY, AMITAVA and SARVARY, MIKLOS},
biburl = {https://www.bibsonomy.org/bibtex/2fa653fd9a4f7243a5d23e0f88c06f033/schweste},
interhash = {38e0b049da437db2bac711be95010cb0},
intrahash = {fa653fd9a4f7243a5d23e0f88c06f033},
journal = {INSEAD Business School Research Paper No. 2008/56/MKT/ISSRC},
keywords = {activation cam model spreading},
month = {4},
timestamp = {2009-12-21T13:48:00.000+0100},
title = {CAM: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High},
url = {http://ssrn.com/abstract=1032148},
year = 2008
}
