%0 Book %1 GVK511599218 %A Breyer-Mayländer, Thomas %A Seeger, Christof %C München %D 2006 %I Vahlen %K Betriebswirtschaft:_Sonstiges Deutschland Lieferanten-Kunden-Beziehung Marketing Marketingpolitik Massenmedien Medienwirtschaft Theorie %T Medienmarketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+511599218&sourceid=fbw_bibsonomy %@ 978-3-8006-3328-9

@book{GVK511599218, added-at = {2009-08-21T12:21:08.000+0200}, address = {München}, author = {Breyer-Mayländer, {Thomas} and Seeger, {Christof}}, biburl = {https://www.bibsonomy.org/bibtex/2012fa44e533ea9486428e2d83e94e678/fbw_hannover}, interhash = {4015b6cf5cb2adcacf34a9c2ced38ae6}, intrahash = {012fa44e533ea9486428e2d83e94e678}, isbn = {978-3-8006-3328-9}, keywords = {Betriebswirtschaft:_Sonstiges Deutschland Lieferanten-Kunden-Beziehung Marketing Marketingpolitik Massenmedien Medienwirtschaft Theorie}, pagetotal = {X, 248}, ppn_gvk = {511599218}, publisher = {Vahlen}, timestamp = {2009-08-21T12:21:40.000+0200}, title = {Medienmarketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+511599218&sourceid=fbw_bibsonomy}, year = 2006 }