Inbook,

Towards an Integrated Caribbean Paradigm in Communication Thought: Confronting Academic Dependence in Media Research

.
page 51--73. Springer International Publishing, Cham, (2021)
DOI: 10.1007/978-3-030-54169-9_4

Abstract

Several Jamaican scholars have distinguished themselves in the area of media and communication research. Despite these outstanding achievements, hegemonic notions that present theory as irrelevant to education for a Caribbean `labour force' have hindered the evolution of a distinctive Caribbean paradigm in communication thought. This chapter calls for the need for a more integrated Caribbean paradigm in communication research, analysis and theory building, to counter the still dominant imported content and ideas. It also suggests a `review of the ontological, epistemological and methodological assumptions of European and North American media and communication approaches to theory'. The study seeks to move Caribbean people from being mere recipients of knowledge for utilitarian/work purposes to being `active creators of another perspective for understanding human communication and media'.

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