CiteSpace analyzes relationships among authors, publications, and citations. Using a "social networking analysis" sort of approach, visual mapping is provided to enable researchers to find relevant pubs, and to enable pharmaceutical and biotech firms to
When it comes to Social Network Analysis (SNA) a common practice is to use centrality measures such as Betweenness (Bridgeness), Closeness and Degree. For instance, we often represent “Hubness” (in-degree) by colour scale, and “Bridgeness” (betwee