"The logic then, which we are already starting to see play out, is towards an integration between the companies that supply products to farmers (pesticides, tractors, drones, etc) and those that control the flow of data" The world’s biggest technology companies and distribution platforms, such as Microsoft and Amazon, have started entering the food sector. What does this mean for small farmers and local food systems? This is leading to a strong and powerful integration between the companies that supply products to farmers (pesticides, tractors, drones, etc) and those that control the flow of data and have access to food consumers.