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Graduate Education in Mass Communication
Communication Education, (1979)
DOI: 10.1080/03634527909378368
Аннотация
The evolution of graduate education in mass communication was decisively shaped by two factors: the location of its development, namely, in departments of speech and journalism, and the period of its development—the years immediately following World War II. These factors created the characteristic divisions of the field between history of communications and theory of communications, between rhetorical theory and communications theory. They also defined the central theoretical problem of the field—a concentration on communication effects—and the essentially scientistic and postivist apparatus with which the problem has been handled.
