%0 Journal Article %1 journals/mansci/BostanciYJ23 %A Bostanci, Gorkem %A Yildirim, Pinar %A Jerath, Kinshuk %D 2023 %J Manag. Sci. %K dblp %N 4 %P 2361-2382 %T Negative Advertising and Competitive Positioning. %U http://dblp.uni-trier.de/db/journals/mansci/mansci69.html#BostanciYJ23 %V 69

@article{journals/mansci/BostanciYJ23, added-at = {2023-05-17T00:00:00.000+0200}, author = {Bostanci, Gorkem and Yildirim, Pinar and Jerath, Kinshuk}, biburl = {https://www.bibsonomy.org/bibtex/2ddd85211c7b4913e5fdc4aba3499b434/dblp}, ee = {https://doi.org/10.1287/mnsc.2022.4439}, interhash = {045768d6005c66e4020bcab777b6306c}, intrahash = {ddd85211c7b4913e5fdc4aba3499b434}, journal = {Manag. Sci.}, keywords = {dblp}, month = {April}, number = 4, pages = {2361-2382}, timestamp = {2024-04-08T09:39:21.000+0200}, title = {Negative Advertising and Competitive Positioning.}, url = {http://dblp.uni-trier.de/db/journals/mansci/mansci69.html#BostanciYJ23}, volume = 69, year = 2023 }