%0 Journal Article %1 journals/mktsci/HuangAHB20 %A Huang, Shan %A Aral, Sinan %A Hu, Yu (Jeffrey) %A Brynjolfsson, Erik %D 2020 %J Mark. Sci. %K dblp %N 6 %P 1142-1165 %T Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment. %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci39.html#HuangAHB20 %V 39

@article{journals/mktsci/HuangAHB20, added-at = {2020-11-14T00:00:00.000+0100}, author = {Huang, Shan and Aral, Sinan and Hu, Yu (Jeffrey) and Brynjolfsson, Erik}, biburl = {https://www.bibsonomy.org/bibtex/2cd24eda1dfe336fe8bb6d86e5f3d33de/dblp}, ee = {https://doi.org/10.1287/mksc.2020.1240}, interhash = {06fe15b8160d03a8606fa18b8e1280db}, intrahash = {cd24eda1dfe336fe8bb6d86e5f3d33de}, journal = {Mark. Sci.}, keywords = {dblp}, number = 6, pages = {1142-1165}, timestamp = {2020-11-15T11:36:38.000+0100}, title = {Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment.}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci39.html#HuangAHB20}, volume = 39, year = 2020 }