%0 Report %1 Bern %A Bernoff, Josh %C Cambridge, USA %D 2010 %K 2010 social visualization %T Introducing The New Social Technographics %U http://www.scribd.com/doc/25432585/Introducing-the-New-Social-Tech-No-Graphics %X Social technologies have arrived big time. Facebook and Twitter are on the vanguard of much of the most active online social activity. When we created the Social Technographics® ladder of behaviors, we anticipated most categories of social behavior that continue today with one exception: the rapid conversations that take place in tweets and Facebook status updates. To reflect the new behavior, we’ve added a rung to the Social Technographics ladder: Conversationalists, a group that starts out with 33% of the online population (compared with 70% who consume social content and 59% who use social networks). Marketers should still analyze the behaviors of their target audiences, but now analyzing markets by segment has become more important.

@techreport{Bern, abstract = {Social technologies have arrived big time. Facebook and Twitter are on the vanguard of much of the most active online social activity. When we created the Social Technographics® ladder of behaviors, we anticipated most categories of social behavior that continue today with one exception: the rapid conversations that take place in tweets and Facebook status updates. To reflect the new behavior, we’ve added a rung to the Social Technographics ladder: Conversationalists, a group that starts out with 33% of the online population (compared with 70% who consume social content and 59% who use social networks). Marketers should still analyze the behaviors of their target audiences, but now analyzing markets by segment has become more important.}, added-at = {2010-01-27T12:16:15.000+0100}, address = {Cambridge, USA}, author = {Bernoff, Josh}, biburl = {https://www.bibsonomy.org/bibtex/24220c494420dafa5374b3a5e4d1598a2/trude}, institution = {Forrester Research, Inc.}, interhash = {172702d65c29d63b5d9ffd84163ce873}, intrahash = {4220c494420dafa5374b3a5e4d1598a2}, keywords = {2010 social visualization}, timestamp = {2010-01-27T12:16:25.000+0100}, title = {Introducing The New Social Technographics}, url = {http://www.scribd.com/doc/25432585/Introducing-the-New-Social-Tech-No-Graphics}, year = 2010 }