%0 Book %1 GVK371507987 %A Peppers, Don %A Rogers, Martha %C Hoboken, NJ %D 2004 %I Wiley %K Betriebliche_Information_und_Kommunikation Consumers'_preferences Customer_Relationship_Management Customer_relations Information_storage_and_retrieval_systems Informationsretrieval Konsumentenverhalten Kundenmanagement Management Marketing Marketing-Informationssystem Marketing_information_systems Relationship_marketing %T Managing customer relationships %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+371507987&sourceid=fbw_bibsonomy %@ 047148590X

@book{GVK371507987, added-at = {2009-08-21T12:16:51.000+0200}, address = {Hoboken, NJ}, author = {Peppers, {Don} and Rogers, {Martha}}, biburl = {https://www.bibsonomy.org/bibtex/238f419ad51870ea3bd3ccbea1c919452/fbw_hannover}, interhash = {135a89d4cc17f12b5c750c3eaacf8d6b}, intrahash = {38f419ad51870ea3bd3ccbea1c919452}, isbn = {047148590X}, keywords = {Betriebliche_Information_und_Kommunikation Consumers'_preferences Customer_Relationship_Management Customer_relations Information_storage_and_retrieval_systems Informationsretrieval Konsumentenverhalten Kundenmanagement Management Marketing Marketing-Informationssystem Marketing_information_systems Relationship_marketing}, pagetotal = {XI, 516}, ppn_gvk = {371507987}, publisher = {Wiley}, subtitle = {a strategic framework}, timestamp = {2009-08-21T12:16:53.000+0200}, title = {Managing customer relationships}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+371507987&sourceid=fbw_bibsonomy}, year = 2004 }