%0 Conference Paper %1 eps272986 %A Tinati, Ramine %A Carr, Les %A Tarrant, David %D 2011 %K socialpragmatics-posts %T Identifying User Types within Twitter %U http://eprints.soton.ac.uk/272986/ %X Marketing and Public Relations companies have been quick to capitalize on the use of social media to enable organizations to communicate with their current and potential future customers. Their professional experience has led them to classify individuals according to specific roles in disseminating ?brand messages?. This paper describes work undertaken by the authors in conjunction with a large international public relations company to try to interpret the dissemination characteristics of Twitter users according to the dynamic properties of the pattern of messages they exchange. To enable us to do this, we have developed a model and application based upon the Twitter message exchange which enables us to analyze a number of conversations around specific topics and identify some of the key players in a conversation.

@inproceedings{eps272986, abstract = {Marketing and Public Relations companies have been quick to capitalize on the use of social media to enable organizations to communicate with their current and potential future customers. Their professional experience has led them to classify individuals according to specific roles in disseminating ?brand messages?. This paper describes work undertaken by the authors in conjunction with a large international public relations company to try to interpret the dissemination characteristics of Twitter users according to the dynamic properties of the pattern of messages they exchange. To enable us to do this, we have developed a model and application based upon the Twitter message exchange which enables us to analyze a number of conversations around specific topics and identify some of the key players in a conversation.}, added-at = {2012-08-10T17:02:10.000+0200}, author = {Tinati, Ramine and Carr, Les and Tarrant, David}, biburl = {https://www.bibsonomy.org/bibtex/2d375288b37bcf32cf58fd3688bbb617f/psinger}, interhash = {565456082bf943d81e98f85361b26fa8}, intrahash = {d375288b37bcf32cf58fd3688bbb617f}, keywords = {socialpragmatics-posts}, month = {November}, timestamp = {2012-08-10T17:02:10.000+0200}, title = {Identifying User Types within Twitter}, url = {http://eprints.soton.ac.uk/272986/}, year = 2011 }