%0 Journal Article %1 journals/ecra/MukherjeeJ14 %A Mukherjee, Partha %A Jansen, Bernard J. %D 2014 %J Electron. Commer. Res. Appl. %K dblp %N 2 %P 139-149 %T Performance analysis of keyword advertising campaign using gender-brand effect of search queries. %U http://dblp.uni-trier.de/db/journals/ecra/ecra13.html#MukherjeeJ14 %V 13

@article{journals/ecra/MukherjeeJ14, added-at = {2020-02-22T00:00:00.000+0100}, author = {Mukherjee, Partha and Jansen, Bernard J.}, biburl = {https://www.bibsonomy.org/bibtex/2d8ec90b0060c01f64d1af4a61145875d/dblp}, ee = {https://doi.org/10.1016/j.elerap.2014.01.001}, interhash = {6374b41ea56a8f624bda2271ed6eaa34}, intrahash = {d8ec90b0060c01f64d1af4a61145875d}, journal = {Electron. Commer. Res. Appl.}, keywords = {dblp}, number = 2, pages = {139-149}, timestamp = {2020-02-25T12:41:56.000+0100}, title = {Performance analysis of keyword advertising campaign using gender-brand effect of search queries.}, url = {http://dblp.uni-trier.de/db/journals/ecra/ecra13.html#MukherjeeJ14}, volume = 13, year = 2014 }