%0 Journal Article %1 journals/isr/WangHJH22 %A Wang, Tong %A He, Cheng %A Jin, Fujie %A Hu, Yu (Jeffrey) %D 2022 %J Inf. Syst. Res. %K dblp %N 2 %P 659-677 %T Evaluating the Effectiveness of Marketing Campaigns for Malls Using a Novel Interpretable Machine Learning Model. %U http://dblp.uni-trier.de/db/journals/isr/isr33.html#WangHJH22 %V 33

@article{journals/isr/WangHJH22, added-at = {2022-10-18T00:00:00.000+0200}, author = {Wang, Tong and He, Cheng and Jin, Fujie and Hu, Yu (Jeffrey)}, biburl = {https://www.bibsonomy.org/bibtex/2d103539285e2a631b8b2f9de89cd0cfb/dblp}, ee = {https://doi.org/10.1287/isre.2021.1078}, interhash = {6b3a3b17f3bc0ebe49e27e3335c810fb}, intrahash = {d103539285e2a631b8b2f9de89cd0cfb}, journal = {Inf. Syst. Res.}, keywords = {dblp}, number = 2, pages = {659-677}, timestamp = {2024-04-08T20:14:10.000+0200}, title = {Evaluating the Effectiveness of Marketing Campaigns for Malls Using a Novel Interpretable Machine Learning Model.}, url = {http://dblp.uni-trier.de/db/journals/isr/isr33.html#WangHJH22}, volume = 33, year = 2022 }