%0 Journal Article %1 journals/mansci/SunVZ21 %A Sun, Tianshu %A Viswanathan, Siva %A Zheleva, Elena %D 2021 %J Manag. Sci. %K dblp %N 2 %P 808-827 %T Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment. %U http://dblp.uni-trier.de/db/journals/mansci/mansci67.html#SunVZ21 %V 67

@article{journals/mansci/SunVZ21, added-at = {2021-03-02T00:00:00.000+0100}, author = {Sun, Tianshu and Viswanathan, Siva and Zheleva, Elena}, biburl = {https://www.bibsonomy.org/bibtex/293c05b7621a49a511171afdb8ba4b939/dblp}, ee = {https://doi.org/10.1287/mnsc.2020.3581}, interhash = {6c29f3028791c05a9099e8535f97c98a}, intrahash = {93c05b7621a49a511171afdb8ba4b939}, journal = {Manag. Sci.}, keywords = {dblp}, number = 2, pages = {808-827}, timestamp = {2024-04-08T09:38:47.000+0200}, title = {Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment.}, url = {http://dblp.uni-trier.de/db/journals/mansci/mansci67.html#SunVZ21}, volume = 67, year = 2021 }