%0 Journal Article %1 journals/misq/ImJ0J16 %A Im, Il %A Jun, Jongkun %A Oh, Wonseok %A Jeong, Seok-Oh %D 2016 %J MIS Q. %K dblp %N 1 %P 187-203 %T Deal-Seeking Versus Brand-Seeking: Search Behaviors and Purchase Propensities in Sponsored Search Platforms. %U http://dblp.uni-trier.de/db/journals/misq/misq40.html#ImJ0J16 %V 40

@article{journals/misq/ImJ0J16, added-at = {2024-05-07T00:00:00.000+0200}, author = {Im, Il and Jun, Jongkun and Oh, Wonseok and Jeong, Seok-Oh}, biburl = {https://www.bibsonomy.org/bibtex/249af149c605a09a751c2c0ae8f4a134f/dblp}, ee = {https://doi.org/10.25300/misq/2016/40.1.08}, interhash = {8be66dd1b442d8397cae7931acb99201}, intrahash = {49af149c605a09a751c2c0ae8f4a134f}, journal = {MIS Q.}, keywords = {dblp}, number = 1, pages = {187-203}, timestamp = {2024-05-13T07:21:46.000+0200}, title = {Deal-Seeking Versus Brand-Seeking: Search Behaviors and Purchase Propensities in Sponsored Search Platforms.}, url = {http://dblp.uni-trier.de/db/journals/misq/misq40.html#ImJ0J16}, volume = 40, year = 2016 }