%0 Journal Article %1 journals/mktsci/DaiKL23 %A Dai, Weijia (Daisy) %A Kim, Hyunjin %A Luca, Michael %D 2023 %J Mark. Sci. %K dblp %N 3 %P 429-439 %T Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment. %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci42.html#DaiKL23 %V 42

@article{journals/mktsci/DaiKL23, added-at = {2024-04-01T00:00:00.000+0200}, author = {Dai, Weijia (Daisy) and Kim, Hyunjin and Luca, Michael}, biburl = {https://www.bibsonomy.org/bibtex/205c973f2c1304a43b0dac56e8080ebd1/dblp}, ee = {https://doi.org/10.1287/mksc.2023.1436}, interhash = {8ebeb2b52a37200d1756292ed0917ab8}, intrahash = {05c973f2c1304a43b0dac56e8080ebd1}, journal = {Mark. Sci.}, keywords = {dblp}, month = May, number = 3, pages = {429-439}, timestamp = {2024-04-09T04:02:40.000+0200}, title = {Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment.}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci42.html#DaiKL23}, volume = 42, year = 2023 }