%0 Conference Paper %1 conf/cikm/BharadwajMSSVXY10 %A Bharadwaj, Vijay %A Ma, Wenjing %A Schwarz, Michael %A Shanmugasundaram, Jayavel %A Vee, Erik %A Xie, Jack %A Yang, Jian %B CIKM %D 2010 %E Huang, Jimmy X. %E Koudas, Nick %E Jones, Gareth J. F. %E Wu, Xindong %E Collins-Thompson, Kevyn %E An, Aijun %I ACM %K dblp %P 399-408 %T Pricing guaranteed contracts in online display advertising. %U http://dblp.uni-trier.de/db/conf/cikm/cikm2010.html#BharadwajMSSVXY10 %@ 978-1-4503-0099-5

@inproceedings{conf/cikm/BharadwajMSSVXY10, added-at = {2018-11-06T00:00:00.000+0100}, author = {Bharadwaj, Vijay and Ma, Wenjing and Schwarz, Michael and Shanmugasundaram, Jayavel and Vee, Erik and Xie, Jack and Yang, Jian}, biburl = {https://www.bibsonomy.org/bibtex/236b3dd4eec665f3914fc8ffa7ba4e3e0/dblp}, booktitle = {CIKM}, crossref = {conf/cikm/2010}, editor = {Huang, Jimmy X. and Koudas, Nick and Jones, Gareth J. F. and Wu, Xindong and Collins-Thompson, Kevyn and An, Aijun}, ee = {https://doi.org/10.1145/1871437.1871491}, interhash = {930ed1920e380f3de4f39b651711f779}, intrahash = {36b3dd4eec665f3914fc8ffa7ba4e3e0}, isbn = {978-1-4503-0099-5}, keywords = {dblp}, pages = {399-408}, publisher = {ACM}, timestamp = {2024-04-09T10:11:58.000+0200}, title = {Pricing guaranteed contracts in online display advertising.}, url = {http://dblp.uni-trier.de/db/conf/cikm/cikm2010.html#BharadwajMSSVXY10}, year = 2010 }