%0 Journal Article %1 journals/ijinfoman/LeeH16 %A Lee, Jieun %A Hong, Ilyoo B. %D 2016 %J Int. J. Inf. Manag. %K dblp %N 3 %P 360-373 %T Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity. %U http://dblp.uni-trier.de/db/journals/ijinfoman/ijinfoman36.html#LeeH16 %V 36

@article{journals/ijinfoman/LeeH16, added-at = {2022-04-09T00:00:00.000+0200}, author = {Lee, Jieun and Hong, Ilyoo B.}, biburl = {https://www.bibsonomy.org/bibtex/2da5de5c95cbfb0f44c2bf7f641b4b063/dblp}, ee = {https://doi.org/10.1016/j.ijinfomgt.2016.01.001}, interhash = {9f338e4a968ce59a16eb895a73e1752f}, intrahash = {da5de5c95cbfb0f44c2bf7f641b4b063}, journal = {Int. J. Inf. Manag.}, keywords = {dblp}, number = 3, pages = {360-373}, timestamp = {2024-04-08T14:15:29.000+0200}, title = {Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity.}, url = {http://dblp.uni-trier.de/db/journals/ijinfoman/ijinfoman36.html#LeeH16}, volume = 36, year = 2016 }