%0 Journal Article %1 journals/isf/SinghNKG23 %A Singh, Vinay %A Nanavati, Brijesh %A Kar, Arpan Kumar %A Gupta, Agam %D 2023 %J Inf. Syst. Frontiers %K dblp %N 4 %P 1621-1638 %T How to Maximize Clicks for Display Advertisement in Digital Marketing? A Reinforcement Learning Approach. %U http://dblp.uni-trier.de/db/journals/isf/isf25.html#SinghNKG23 %V 25

@article{journals/isf/SinghNKG23, added-at = {2023-08-19T00:00:00.000+0200}, author = {Singh, Vinay and Nanavati, Brijesh and Kar, Arpan Kumar and Gupta, Agam}, biburl = {https://www.bibsonomy.org/bibtex/26144da7f0038f532371721c2be69db86/dblp}, ee = {https://doi.org/10.1007/s10796-022-10314-0}, interhash = {af21f971d3a363da885935d3656a061f}, intrahash = {6144da7f0038f532371721c2be69db86}, journal = {Inf. Syst. Frontiers}, keywords = {dblp}, number = 4, pages = {1621-1638}, timestamp = {2024-04-09T07:14:43.000+0200}, title = {How to Maximize Clicks for Display Advertisement in Digital Marketing? A Reinforcement Learning Approach.}, url = {http://dblp.uni-trier.de/db/journals/isf/isf25.html#SinghNKG23}, volume = 25, year = 2023 }