%0 Journal Article %1 journals/mktsci/ShiT21 %A Shi, Savannah Wei %A Trusov, Michael %D 2021 %J Mark. Sci. %K dblp %N 2 %P 344-365 %T The Path to Click: Are You on It? %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci40.html#ShiT21 %V 40

@article{journals/mktsci/ShiT21, added-at = {2021-04-07T00:00:00.000+0200}, author = {Shi, Savannah Wei and Trusov, Michael}, biburl = {https://www.bibsonomy.org/bibtex/2b9dd3de66a6a54112e3a996ae1e3f3da/dblp}, ee = {https://doi.org/10.1287/mksc.2020.1253}, interhash = {cd5cf599e322bd9e8d0202dc5dcff66e}, intrahash = {b9dd3de66a6a54112e3a996ae1e3f3da}, journal = {Mark. Sci.}, keywords = {dblp}, number = 2, pages = {344-365}, timestamp = {2024-04-09T04:02:36.000+0200}, title = {The Path to Click: Are You on It?}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci40.html#ShiT21}, volume = 40, year = 2021 }