%0 Journal Article %1 tavernaro2015assessment %A Tavernaro, Brittany A. %A Salisbury, Lutishoor %D 2015 %J Journal of Business & Finance Librarianship %K bestandsevaluation bibliothek bwl publikationspraxis %N 4 %P 267-282 %R 10.1080/08963568.2015.1072892 %T Assessment of Marketing Faculty Publications at a Major Research University to Satisfy Information Needs %U http://dx.doi.org/10.1080/08963568.2015.1072892 %V 20 %X This paper provides an evidence-based assessment of the University of Arkansas Libraries' collections to determine whether they are adequate to support the research and teaching needs of the marketing department. Specifically, it determined where the marketing faculty published, the characteristics of their publications, and the characteristics of their cited references. The study found that the faculty cited more recent literature and a prevalence of journal articles in their cited references. The results also demonstrate the preference of marketing faculty to work in small groups consisting of two to four collaborators.

@article{tavernaro2015assessment, abstract = { This paper provides an evidence-based assessment of the University of Arkansas Libraries' collections to determine whether they are adequate to support the research and teaching needs of the marketing department. Specifically, it determined where the marketing faculty published, the characteristics of their publications, and the characteristics of their cited references. The study found that the faculty cited more recent literature and a prevalence of journal articles in their cited references. The results also demonstrate the preference of marketing faculty to work in small groups consisting of two to four collaborators. }, added-at = {2015-11-25T12:54:53.000+0100}, author = {Tavernaro, Brittany A. and Salisbury, Lutishoor}, biburl = {https://www.bibsonomy.org/bibtex/2d15cd950f6eff7ca026ea7efd0f4d268/wdees}, description = {Assessment of Marketing Faculty Publications at a Major Research University to Satisfy Information Needs - Journal of Business & Finance Librarianship - Volume 20, Issue 4}, doi = {10.1080/08963568.2015.1072892}, eprint = {http://dx.doi.org/10.1080/08963568.2015.1072892}, interhash = {1d9f903f9486acb4b8a005cca0c17842}, intrahash = {d15cd950f6eff7ca026ea7efd0f4d268}, journal = {Journal of Business \& Finance Librarianship}, keywords = {bestandsevaluation bibliothek bwl publikationspraxis}, number = 4, pages = {267-282}, timestamp = {2015-11-25T12:54:53.000+0100}, title = {Assessment of Marketing Faculty Publications at a Major Research University to Satisfy Information Needs}, url = {http://dx.doi.org/10.1080/08963568.2015.1072892 }, volume = 20, year = 2015 }