%0 Conference Paper %1 conf/www/BenderskyGJM10 %A Bendersky, Michael %A Gabrilovich, Evgeniy %A Josifovski, Vanja %A Metzler, Donald %B WWW %D 2010 %E Rappa, Michael %E Jones, Paul %E Freire, Juliana %E Chakrabarti, Soumen %I ACM %K dblp %P 101-110 %T The anatomy of an ad: structured indexing and retrieval for sponsored search. %U http://dblp.uni-trier.de/db/conf/www/www2010.html#BenderskyGJM10 %@ 978-1-60558-799-8

@inproceedings{conf/www/BenderskyGJM10, added-at = {2018-11-06T00:00:00.000+0100}, author = {Bendersky, Michael and Gabrilovich, Evgeniy and Josifovski, Vanja and Metzler, Donald}, biburl = {https://www.bibsonomy.org/bibtex/29390f000444e00556343c91f080c1e79/dblp}, booktitle = {WWW}, crossref = {conf/www/2010}, editor = {Rappa, Michael and Jones, Paul and Freire, Juliana and Chakrabarti, Soumen}, ee = {https://doi.org/10.1145/1772690.1772702}, interhash = {db963fa3cc0ee0baacc24db2eb9fc94a}, intrahash = {9390f000444e00556343c91f080c1e79}, isbn = {978-1-60558-799-8}, keywords = {dblp}, pages = {101-110}, publisher = {ACM}, timestamp = {2018-11-07T15:38:25.000+0100}, title = {The anatomy of an ad: structured indexing and retrieval for sponsored search.}, url = {http://dblp.uni-trier.de/db/conf/www/www2010.html#BenderskyGJM10}, year = 2010 }