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%0 Conference Paper
%1 conf/kdd/WangBLZL13
%A Wang, Taifeng
%A Bian, Jiang
%A Liu, Shusen
%A Zhang, Yuyu
%A Liu, Tie-Yan
%B KDD
%D 2013
%E Dhillon, Inderjit S.
%E Koren, Yehuda
%E Ghani, Rayid
%E Senator, Ted E.
%E Bradley, Paul
%E Parekh, Rajesh
%E He, Jingrui
%E Grossman, Robert L.
%E Uthurusamy, Ramasamy
%I ACM
%K dblp
%P 563-571
%T Psychological advertising: exploring user psychology for click prediction in sponsored search.
%U http://dblp.uni-trier.de/db/conf/kdd/kdd2013.html#WangBLZL13
%@ 978-1-4503-2174-7
@inproceedings{conf/kdd/WangBLZL13,
added-at = {2019-09-03T00:00:00.000+0200},
author = {Wang, Taifeng and Bian, Jiang and Liu, Shusen and Zhang, Yuyu and Liu, Tie-Yan},
biburl = {https://www.bibsonomy.org/bibtex/289ac29edd0d7a52f48c7b3872a280073/dblp},
booktitle = {KDD},
crossref = {conf/kdd/2013},
editor = {Dhillon, Inderjit S. and Koren, Yehuda and Ghani, Rayid and Senator, Ted E. and Bradley, Paul and Parekh, Rajesh and He, Jingrui and Grossman, Robert L. and Uthurusamy, Ramasamy},
ee = {https://doi.org/10.1145/2487575.2487699},
interhash = {ec0bad5f8aea9ffd49850831e4bd79b3},
intrahash = {89ac29edd0d7a52f48c7b3872a280073},
isbn = {978-1-4503-2174-7},
keywords = {dblp},
pages = {563-571},
publisher = {ACM},
timestamp = {2019-09-04T11:38:35.000+0200},
title = {Psychological advertising: exploring user psychology for click prediction in sponsored search.},
url = {http://dblp.uni-trier.de/db/conf/kdd/kdd2013.html#WangBLZL13},
year = 2013
}