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%0 Book Section
%1 MeScWaC08
%A Meißner, M.
%A Scholz, S.
%A Wagner, R.
%B Encyclopedia of Multimedia Technology and Networking
%C Hershey
%D 2008
%E Pagani, M.
%I IGI Global
%K 2008 Quantitative_Methoden_der_Marketingforschung contributions myown
%P 880 - 886
%T Marketing Research using Multimedia Technologies
%7 2
@incollection{MeScWaC08,
added-at = {2009-01-27T17:09:29.000+0100},
address = {Hershey},
author = {Mei{\ss}ner, M. and Scholz, S. and Wagner, R.},
biburl = {https://www.bibsonomy.org/bibtex/2ef037a9bd6e27bfff00f8efcc0944bc5/rwagner},
booktitle = {{E}ncyclopedia of {M}ultimedia {T}echnology and {N}etworking},
edition = 2,
editor = {Pagani, M.},
interhash = {fcaba1e4ca09e137132bbab11ec13a61},
intrahash = {ef037a9bd6e27bfff00f8efcc0944bc5},
keywords = {2008 Quantitative_Methoden_der_Marketingforschung contributions myown},
pages = {880 - 886},
publisher = {{I}{G}{I} {G}lobal},
timestamp = {2012-04-26T13:15:07.000+0200},
title = {{M}arketing {R}esearch using {M}ultimedia {T}echnologies},
year = 2008
}
