%0 Book %1 GVK512348081 %B Gabler Edition Wissenschaft %C Wiesbaden %D 2006 %E Diehl, Sandra %I Dt. Univ.-Verl. %K International Internationales_Marketing Kommunikation Marketing Theorie Welt Werbewirkung Werbung %T International advertising and communication %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+512348081&sourceid=fbw_bibsonomy %7 1. Aufl. %@ 3835004557

@book{GVK512348081, added-at = {2009-08-21T12:21:08.000+0200}, address = {Wiesbaden}, biburl = {https://www.bibsonomy.org/bibtex/23d462a25cb89cd1ca8ac793d01cebf34/fbw_hannover}, edition = {1. Aufl.}, editor = {Diehl, {Sandra}}, interhash = {df5c41c07b058b7c0a7c4bc594cea255}, intrahash = {3d462a25cb89cd1ca8ac793d01cebf34}, isbn = {3835004557}, keywords = {International Internationales_Marketing Kommunikation Marketing Theorie Welt Werbewirkung Werbung}, pagetotal = {X, 513}, ppn_gvk = {512348081}, publisher = {Dt. Univ.-Verl.}, series = {Gabler Edition Wissenschaft}, subtitle = {current insights and empirical findings}, timestamp = {2009-08-21T12:21:43.000+0200}, title = {International advertising and communication}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+512348081&sourceid=fbw_bibsonomy}, year = 2006 }