Factors that persuade continued use of Facebook among new members
Persuasive '09: Proceedings of the 4th International Conference on Persuasive Technology, page 1--8. New York, NY, USA, ACM, (2009)DOI: 10.1145/1541948.1541994
Abstract
This research examines whether there are any behavioral determinants of new members' continued participation in Facebook. The behaviors observed were use of the Facebook interaction points: posting a profile picture, posting to the wall, status posting, joining a group, using applications, posting additional photos, and receiving communication from others. In addition, the factor of gender was examined, as was the question of whether relationships existed between a new member's continued Facebook participation and the use of specific interaction points. From the results, it is clear there are a number of significant relationships, and it is these relationships that are reported in this paper. Finally, the question of what useful investigations might follow this study is discussed.
Description
Factors that persuade continued use of Facebook among new members
