Paul Lazarsfeld—The Founder of Modern Empirical Sociology: A Research Biography
International Journal of Public Opinion Research, 13 (3):
229--244 (2001)DOI: 10.1093/ijpor/13.3.229
Abstract
Paul Lazarsfeld contributed to unemployment research, public opinion and market research, mass media and communications research, political sociology, the sociology of sociology, the history of empirical social research, and applied sociology. His methodological innovations—reason analysis, program analyzer, panel analysis, survey analysis, elaboration formula, latent structure analysis, mathematical sociology (especially the algebra of dichotomous systems), contextual analysis—are of special importance. This study responds to the critiques of Lazarsfeld's 'administrative research' by Theodor W. Adorno, of 'abstract empiricism' by Charles W. Mills, and of the 'Columbia Sociology Machine' by Terry N. Clark. The paper discusses the merits of the team-oriented style of work presented in Lazarsfeld's 'workshop,' his teaching by engaging in professional activities in social research and methodology, and his consecutive foundation of four research institutes, Vienna's Wirtschaftspsychologische Forschungsstelle, the Newark University Research Center, the Princeton Office of Radio Research, and the Bureau of Applied Social Research at Columbia University in New York. By his manyfold activities, Paul Lazarsfeld decisively promoted the institutionalization of empirical social research. All these merits make him the founder of modern empirical sociology.