%0 Book %1 GVK523885938 %A Fuchs, Wolfgang %A Unger, Fritz %C Berlin u.a. %D 2007 %I Springer %K Kommunikationsstrategie Marketing Marketingpolitik Theorie Werbeplanung Werbewirkung %T Management der Marketing-Kommunikation %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+523885938&sourceid=fbw_bibsonomy %7 4., aktualisierte und verb. Aufl. %@ 978-3-540-69273-7

@book{GVK523885938, added-at = {2009-08-21T12:22:28.000+0200}, address = {Berlin [u.a.]}, author = {Fuchs, {Wolfgang} and Unger, {Fritz}}, biburl = {https://www.bibsonomy.org/bibtex/2aa9e3043dd7a1c74bfcd9e0e6c5dee13/fbw_hannover}, edition = {4., aktualisierte und verb. Aufl.}, interhash = {93259722ca76521fb986a6ceff7c4599}, intrahash = {aa9e3043dd7a1c74bfcd9e0e6c5dee13}, isbn = {978-3-540-69273-7}, keywords = {Kommunikationsstrategie Marketing Marketingpolitik Theorie Werbeplanung Werbewirkung}, pagetotal = {XV, 708}, ppn_gvk = {523885938}, publisher = {Springer}, subtitle = {mit 30 Tabellen}, timestamp = {2009-08-21T12:22:54.000+0200}, title = {Management der Marketing-Kommunikation}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+523885938&sourceid=fbw_bibsonomy}, year = 2007 }