The integration of mobile devices and applications has fueled the global growth of M-Commerce. Understanding customer needs has been critical in designing mobile information systems (IS) and remaining resilient against technological threats through upcoming market changes. We use customer focus theory and customer-centric IS framework to shape the theoretical-conceptual framework. Employing design science research (DSR) methodology, we synthesize the findings of a structured literature review with interviews and construct a set of design requirements and design principles. This forms the groundwork for crafting a model-based guideline for designing customer-centric M-Commerce. The model provides structured guidance on approaching the design of a customer-centric M-Commerce solution. The developed design artifact helps online retailers understand the key elements and considerations involved in creating an effective mobile commerce solution.
%0 Generic
%1 tomitzaforthcomingbeyond
%A Tomitza, Christoph
%A Spies, Sebastian
%A Ibrahimli, Ulvi
%A Zeiß, Christian
%A Straub, Lisa
%A Winkelmann, Axel
%B International Conference on Design Science Research (DESRIST)
%D forthcoming
%K Commerce Customer-centric Design Mobile Research Science
%T Beyond E-Commerce: A Design Science Study into Crafting a Model for Customer-centric M-Commerce
%X The integration of mobile devices and applications has fueled the global growth of M-Commerce. Understanding customer needs has been critical in designing mobile information systems (IS) and remaining resilient against technological threats through upcoming market changes. We use customer focus theory and customer-centric IS framework to shape the theoretical-conceptual framework. Employing design science research (DSR) methodology, we synthesize the findings of a structured literature review with interviews and construct a set of design requirements and design principles. This forms the groundwork for crafting a model-based guideline for designing customer-centric M-Commerce. The model provides structured guidance on approaching the design of a customer-centric M-Commerce solution. The developed design artifact helps online retailers understand the key elements and considerations involved in creating an effective mobile commerce solution.
@conference{tomitzaforthcomingbeyond,
abstract = {The integration of mobile devices and applications has fueled the global growth of M-Commerce. Understanding customer needs has been critical in designing mobile information systems (IS) and remaining resilient against technological threats through upcoming market changes. We use customer focus theory and customer-centric IS framework to shape the theoretical-conceptual framework. Employing design science research (DSR) methodology, we synthesize the findings of a structured literature review with interviews and construct a set of design requirements and design principles. This forms the groundwork for crafting a model-based guideline for designing customer-centric M-Commerce. The model provides structured guidance on approaching the design of a customer-centric M-Commerce solution. The developed design artifact helps online retailers understand the key elements and considerations involved in creating an effective mobile commerce solution.},
added-at = {2024-04-19T14:46:11.000+0200},
author = {Tomitza, Christoph and Spies, Sebastian and Ibrahimli, Ulvi and Zeiß, Christian and Straub, Lisa and Winkelmann, Axel},
biburl = {https://www.bibsonomy.org/bibtex/2accd658a644a7d28a6c8bd224c3314b3/winkelmann},
booktitle = {International Conference on Design Science Research (DESRIST)},
eventtitle = {International Conference on Design Science Research in Information Systems and Technology (DESRIST)},
interhash = {9308afde628ca6f09b1439579089ad0c},
intrahash = {accd658a644a7d28a6c8bd224c3314b3},
keywords = {Commerce Customer-centric Design Mobile Research Science},
timestamp = {2024-04-19T14:46:11.000+0200},
title = {Beyond E-Commerce: A Design Science Study into Crafting a Model for Customer-centric M-Commerce},
venue = {Trollhättan, Sweden},
year = {forthcoming}
}