Article,
DIGITAL ADVERTISING AND ITS IMPACT ON THE ECONOMY IN THE FUTURE
CENTRAL ASIAN JOURNAL OF MATHEMATICAL THEORY AND COMPUTER SCIENCES, 4 (4): 29-34 (April 2023)
Abstract
In the last few years, there has been a great deal of change in the advertising industry towards a more data-centric approach. A single data point (or a few) cannot be relied upon to predict the intent of a user, therefore marketers need to recognize that a variety of data points can be used to deduce the intent of a user. In the past few years, the development of new internet technologies has allowed for more precision in data gathering, sorting, and utilization. Consequently, the pursuit of accuracy in targeted advertising has gradually led to the abandonment of all regard for user privacy in order to achieve the highest levels of accuracy. In recent years, there have been several new advertising giants bursting onto the scene, while the importance of long-established stakeholders is declining. It appears that this transition is structural in nature and will continue for some time to come. In order to answer the key question, we need to consider not whether advertising will change, but how drastically it will change. There are many questions that the author tried to answer through his research.
