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%0 Conference Paper
%1 kruger2012brand
%A Krüger, Nina
%A Stieglitz, Stefan
%A Tobias, Potthoff
%B PACIS 2012 Proceedings
%D 2012
%K media monitoring om09 social twitter
%T Brand Communication In Twitter – A Case Study On Adidas
%U http://pacis2012.org/files/papers/pacis2012_T23_Krueger_343.pdf
%V Paper 161
@inproceedings{kruger2012brand,
added-at = {2012-11-30T15:32:44.000+0100},
author = {Krüger, Nina and Stieglitz, Stefan and Tobias, Potthoff},
biburl = {https://www.bibsonomy.org/bibtex/251aab7ccf422b0e769aa713d4febee8a/griesbau},
booktitle = {PACIS 2012 Proceedings},
interhash = {2c4726103520dbdcb80c8ebd3435df7f},
intrahash = {51aab7ccf422b0e769aa713d4febee8a},
keywords = {media monitoring om09 social twitter},
timestamp = {2012-11-30T15:33:41.000+0100},
title = {Brand Communication In Twitter – A Case Study On Adidas },
url = {http://pacis2012.org/files/papers/pacis2012_T23_Krueger_343.pdf},
volume = {Paper 161},
year = 2012
}
