%0 Book %1 GVK534441521 %A Wiedmann, Klaus-Peter %A Langner, Sascha %A Pankalla, Lars %B Schriftenreihe Marketing Management %C Hannover %D 2007 %I Univ., Inst. für Marketing & Management %K Marketing Marketingpolitik Open_Source %T Open Source Marketing: die gemeinschaftliche Entwicklung von Marketingstrategien und -taktiken mit dem Konsumenten %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+534441521&sourceid=fbw_bibsonomy %@ 3867000204

@book{GVK534441521, added-at = {2009-08-21T12:23:46.000+0200}, address = {Hannover}, author = {Wiedmann, {Klaus-Peter} and Langner, {Sascha} and Pankalla, {Lars}}, biburl = {https://www.bibsonomy.org/bibtex/2c1a4d738f224f8a1231169f78591f09b/fbw_hannover}, interhash = {2d6a5a2f84d0fb9b4f2a50ffe198c3fb}, intrahash = {c1a4d738f224f8a1231169f78591f09b}, isbn = {3867000204}, keywords = {Marketing Marketingpolitik Open_Source}, pagetotal = {VII, 127}, ppn_gvk = {534441521}, publisher = {Univ., Inst. für Marketing & Management}, series = {Schriftenreihe Marketing Management}, subtitle = {eine empirische Analyse zur Erklärung der verbraucherseitigen Motivation}, timestamp = {2009-08-21T12:23:47.000+0200}, title = {Open Source Marketing: die gemeinschaftliche Entwicklung von Marketingstrategien und -taktiken mit dem Konsumenten}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+534441521&sourceid=fbw_bibsonomy}, year = 2007 }