Abstract

Since the typical computer user spends half an hour a day searching the Web through Google and other search portals, it is not surprising that Google and other sellers of online advertising have surpassed the revenue of their non-online competitors, including radio and TV networks. The success of Google stock, as well as the stock of other search-portal companies, has prompted investors and IT practitioners alike to want to know what’s next in the search world. The July 2005 acquisition of AskJeeves (now known as Ask.com) by InterActiveCorp for a surprisingly high price of $2.3 billion may point to some possible

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