%0 Journal Article %1 Kaur2018 %A Kaur, Puneet %A Dhir, Amandeep %A Rajala, Risto %A Dwivedi, Yogesh %D 2018 %J Online Information Review %K bibliodocs %N 2 %P 205--221 %R 10.1108/OIR-12-2015-0383 %T Why people use online social media brand communities %U http://www.emeraldinsight.com/doi/10.1108/OIR-12-2015-0383 %V 42

@article{Kaur2018, added-at = {2018-06-06T10:57:26.000+0200}, author = {Kaur, Puneet and Dhir, Amandeep and Rajala, Risto and Dwivedi, Yogesh}, biburl = {https://www.bibsonomy.org/bibtex/2afb839b76f0b29c37528d4d9363bb334/merlo}, doi = {10.1108/OIR-12-2015-0383}, interhash = {34179cdc2c050aa474ed30892347f98d}, intrahash = {afb839b76f0b29c37528d4d9363bb334}, issn = {1468-4527}, journal = {Online Information Review}, keywords = {bibliodocs}, month = apr, number = 2, pages = {205--221}, timestamp = {2019-09-19T18:19:40.000+0200}, title = {{Why people use online social media brand communities}}, url = {http://www.emeraldinsight.com/doi/10.1108/OIR-12-2015-0383}, volume = 42, year = 2018 }