%0 Journal Article %1 1167842 %A Sen, Arun %A Dacin, Peter A. %A Pattichis, Christos %C New York, NY, USA %D 2006 %I ACM %J Commun. ACM %K analytics usability web_usage_mining %N 11 %P 85--91 %R http://doi.acm.org/10.1145/1167838.1167842 %T Current trends in web data analysis %U http://portal.acm.org/citation.cfm?id=1167842 %V 49 %X Considering potential reasons for the underutilization of clickstream data and suggesting ways to enhance its use.

@article{1167842, abstract = {Considering potential reasons for the underutilization of clickstream data and suggesting ways to enhance its use.}, added-at = {2009-04-22T10:31:21.000+0200}, address = {New York, NY, USA}, author = {Sen, Arun and Dacin, Peter A. and Pattichis, Christos}, biburl = {https://www.bibsonomy.org/bibtex/233b43d75c4536476690a04dbfb2203f0/ewomant}, description = {Current trends in web data analysis}, doi = {http://doi.acm.org/10.1145/1167838.1167842}, interhash = {3e444db9354e916ce3b945b4f406d790}, intrahash = {33b43d75c4536476690a04dbfb2203f0}, issn = {0001-0782}, journal = {Commun. ACM}, keywords = {analytics usability web_usage_mining}, number = 11, pages = {85--91}, publisher = {ACM}, timestamp = {2009-04-22T10:31:21.000+0200}, title = {Current trends in web data analysis}, url = {http://portal.acm.org/citation.cfm?id=1167842}, volume = 49, year = 2006 }