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%0 Journal Article
%1 noauthororeditor
%A Kaplan, Andreas M.
%A Haenlein, Michael (2011)
%D 2011
%J Business Horizons
%K marketing media om09 social
%N 3
%P 253-263
%T Two hearts in three-quarter time: How to waltz the social media/viral marketing dance
%V 54
@article{noauthororeditor,
added-at = {2012-11-22T17:11:23.000+0100},
author = {Kaplan, Andreas M. and Haenlein, Michael (2011)},
biburl = {https://www.bibsonomy.org/bibtex/297badc0839b3b16e47d070aa9b47b39e/griesbau},
description = {Two hearts in three-quarter time: How to waltz the social media/viral marketing dance - Tags: VIRAL marketing SOCIAL media},
interhash = {3f0c30dde46a2abcb56664972238b48b},
intrahash = {97badc0839b3b16e47d070aa9b47b39e},
journal = {Business Horizons},
keywords = {marketing media om09 social},
number = 3,
pages = {253-263},
timestamp = {2012-11-22T17:11:23.000+0100},
title = {Two hearts in three-quarter time: How to waltz the social media/viral marketing dance},
volume = 54,
year = 2011
}