Techreport,

The Biggest Data Breach: ICCL report on the scale of Real-Time Bidding data broadcasts in the U.S. and Europe

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Report, Irish Council for Civil Liberties, Dublin, (May 2022)

Abstract

Real-Time Bidding (RTB) is $117+ billion industry that operates behind the scenes on websites and apps. It tracks what you are looking at, no matter how private or sensitive, and it records where you go. Every day it broadcasts this data about you to a host of companies continuously, enabling them to profile you.

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