%0 Book %1 GVK191415642 %A McCalley, Russell W. %C Westport, Conn. u.a. %D 1996 %I Praeger %K Management Marketing Marketing_channels %T Marketing channel management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+191415642&sourceid=fbw_bibsonomy %@ 0275954390

@book{GVK191415642, added-at = {2009-08-21T10:31:17.000+0200}, address = {Westport, Conn. [u.a.]}, author = {McCalley, {Russell W.}}, biburl = {https://www.bibsonomy.org/bibtex/248a843792e8a64960cd9ded4f92d2e2a/fbw_hannover}, interhash = {684eb6d911807c5ccd0f298e8f07b844}, intrahash = {48a843792e8a64960cd9ded4f92d2e2a}, isbn = {0275954390}, keywords = {Management Marketing Marketing_channels}, pagetotal = {XX, 262}, ppn_gvk = {191415642}, publisher = {Praeger}, subtitle = {people, products, programs, and markets}, timestamp = {2009-08-21T10:31:52.000+0200}, title = {Marketing channel management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+191415642&sourceid=fbw_bibsonomy}, year = 1996 }