%0 Book %1 GVK558513530 %A Fuljahn, Alexandre %C Saarbrücken %D 2008 %I VDM Verl. Dr. Müller %K Cause-Related_Marketing Conjoint-Analyse Deutschland Konsumentenverhalten Marketing Marketingpolitik Spende %T Cause-related Marketing in Deutschland %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+558513530&sourceid=fbw_bibsonomy %@ 978-3-8364-5840-5

@book{GVK558513530, added-at = {2009-08-21T12:23:46.000+0200}, address = {Saarbrücken}, author = {Fuljahn, {Alexandre}}, biburl = {https://www.bibsonomy.org/bibtex/2dff8a986042c2a76a6f9d544ae894574/fbw_hannover}, interhash = {6f7560c213645673e5ffc52a1546d6a5}, intrahash = {dff8a986042c2a76a6f9d544ae894574}, isbn = {978-3-8364-5840-5}, keywords = {Cause-Related_Marketing Conjoint-Analyse Deutschland Konsumentenverhalten Marketing Marketingpolitik Spende}, pagetotal = {V, 182}, ppn_gvk = {558513530}, publisher = {VDM Verl. Dr. Müller}, timestamp = {2009-08-21T12:24:19.000+0200}, title = {Cause-related Marketing in Deutschland}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+558513530&sourceid=fbw_bibsonomy}, year = 2008 }