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%0 Conference Paper
%1 conf/icis/GuoBLGPYL22
%A Guo, Yutong
%A Ban, Chao
%A Liu, Xiao
%A Goh, Khim Yong
%A Peng, Xixian
%A Yang, Jiang
%A Li, Xiaobo
%B ICIS
%D 2022
%E Bjørn-Andersen, Niels
%E Beck, Roman
%E Petter, Stacie
%E Jensen, Tina Blegind
%E Böhmann, Tilo
%E Hui, Kai-Lung
%E Venkatesh, Viswanath
%I Association for Information Systems
%K dblp
%T Short-Video Marketing in E-commerce: Analyzing and Predicting Consumer Response.
%U http://dblp.uni-trier.de/db/conf/icis/icis2022.html#GuoBLGPYL22
@inproceedings{conf/icis/GuoBLGPYL22,
added-at = {2023-02-14T00:00:00.000+0100},
author = {Guo, Yutong and Ban, Chao and Liu, Xiao and Goh, Khim Yong and Peng, Xixian and Yang, Jiang and Li, Xiaobo},
biburl = {https://www.bibsonomy.org/bibtex/25f9db26f0b691e4933aa271c1c170a48/dblp},
booktitle = {ICIS},
crossref = {conf/icis/2022},
editor = {Bjørn-Andersen, Niels and Beck, Roman and Petter, Stacie and Jensen, Tina Blegind and Böhmann, Tilo and Hui, Kai-Lung and Venkatesh, Viswanath},
ee = {https://aisel.aisnet.org/icis2022/digital_commerce/digital_commerce/3},
interhash = {7e8dd06017c3fa4b62aaddefe9cbdb78},
intrahash = {5f9db26f0b691e4933aa271c1c170a48},
keywords = {dblp},
publisher = {Association for Information Systems},
timestamp = {2024-04-09T19:23:09.000+0200},
title = {Short-Video Marketing in E-commerce: Analyzing and Predicting Consumer Response.},
url = {http://dblp.uni-trier.de/db/conf/icis/icis2022.html#GuoBLGPYL22},
year = 2022
}