%0 Book %1 GVK573715475 %A Homburg, Christian %A Krohmer, Harley %B Lehrbuch %C Wiesbaden %D 2008 %I Gabler %K Marketingmanagement %T Grundlagen des Marketingmanagements %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+573715475&sourceid=fbw_bibsonomy %7 1. Aufl., Nachdr. %@ 978-3-8349-0353-2

@book{GVK573715475, added-at = {2009-08-21T12:25:16.000+0200}, address = {Wiesbaden}, author = {Homburg, {Christian} and Krohmer, {Harley}}, biburl = {https://www.bibsonomy.org/bibtex/2429595d9c3c303f70c85d7192c9688b5/fbw_hannover}, edition = {1. Aufl., Nachdr.}, interhash = {832e5a5869f1eca758ed6602c7bea6c4}, intrahash = {429595d9c3c303f70c85d7192c9688b5}, isbn = {978-3-8349-0353-2}, keywords = {Marketingmanagement}, pagetotal = {XV, 459}, ppn_gvk = {573715475}, publisher = {Gabler}, series = {Lehrbuch}, subtitle = {Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung [; Bachelor geeignet!]}, timestamp = {2009-08-21T12:25:21.000+0200}, title = {Grundlagen des Marketingmanagements}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+573715475&sourceid=fbw_bibsonomy}, year = 2008 }