%0 Book %1 GVK114566631 %C Boston, Mass. u.a. %D 1977 %E Enis, Ben M. %I Allyn and Bacon %K Addresses Marketing essays lectures %T Marketing classics %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+114566631&sourceid=fbw_bibsonomy %7 3. ed %@ 0205057152

@book{GVK114566631, added-at = {2009-08-21T09:59:23.000+0200}, address = {Boston, Mass. [u.a.]}, biburl = {https://www.bibsonomy.org/bibtex/27990278aaef09f77c02de73c768a1e2a/fbw_hannover}, edition = {3. ed}, editor = {Enis, {Ben M.}}, interhash = {9ceb3eb1c6b6d546b405e1083b5851cc}, intrahash = {7990278aaef09f77c02de73c768a1e2a}, isbn = {0205057152}, keywords = {Addresses Marketing essays lectures}, pagetotal = {XVII, 461}, ppn_gvk = {114566631}, publisher = {Allyn and Bacon}, subtitle = {a selection of influential articles}, timestamp = {2009-08-21T09:59:56.000+0200}, title = {Marketing classics}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+114566631&sourceid=fbw_bibsonomy}, year = 1977 }