Abstract
In Cultural Populism, Jim McGuigan argues that in British cultural studies ‘there is populist sentiment, but hardly any “sentimentality” is discernible’. There is, however, an arena of British cultural studies that has always been concerned with ‘sentiment’ and that is the romance narrative. This article argues that the study of popular fictions has always been integral to the history of cultural studies, and that it established a site in which feminist voices would make gender politics intrinsic to the field. At a time when gender was not a central issue for either Literature or Cultural Studies, generic fictions written by and for women provided a site for research that was undeniably about female experience, and the analysis of those texts offered a strategy for asserting a feminist focus.
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