Article,

The Changing Climate for Public Opinion Research

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Public Opinion Quarterly, 21 (1): 23--27 (1957)
DOI: 10.1086/266682

Abstract

The public for public opinion polls has increased greatly in numbers and somewhat in sophistication during the past twenty years. Criticism has come heavily from academic circles; support largely from the layman. Polling errors in 1948 strengthened the position of surveys in the long run, and were partially responsible for the good showing made by the polls in 1956

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