%0 Journal Article %1 ZhuXiaoquan2010 %A Zhu, Feng %A Zhang, Xiaoquan (Michael) %D 2010 %J Journal of Marketing %K Characteristics Consumer Moderating Online Product Reviews Role Sales f om09 smm %N 2 %P 133-148 %T Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics %U http://blog.mikezhang.com/files/gamereviews.pdf %V 74

@article{ZhuXiaoquan2010, added-at = {2011-11-02T13:48:41.000+0100}, author = {Zhu, Feng and Zhang, Xiaoquan (Michael)}, biburl = {https://www.bibsonomy.org/bibtex/2e618be71c5e832cdcc0e7fa5fad58443/griesbau}, interhash = {b29b04a3fb11c093ed824dc740a43184}, intrahash = {e618be71c5e832cdcc0e7fa5fad58443}, journal = { Journal of Marketing}, keywords = {Characteristics Consumer Moderating Online Product Reviews Role Sales f om09 smm}, number = 2, pages = {133-148}, timestamp = {2011-11-02T13:48:41.000+0100}, title = {Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics}, url = {http://blog.mikezhang.com/files/gamereviews.pdf}, volume = 74, year = 2010 }