%0 Book %1 Rogers1995 %A Rogers, Everett M. %C New York, NY, USA %D 1995 %I Free Press %K IDT relativeAdvantage %T Diffusion of innovations %U http://books.google.de/books?id=v1ii4QsB7jIC&printsec=frontcover&dq=diffusion+of+innovations+rogers&hl=de&ei=K_52TrjjMZH4sgaf_aiqCw#v=onepage&q&f=false

@book{Rogers1995, added-at = {2011-09-19T10:34:48.000+0200}, address = {New York, NY, USA}, author = {Rogers, Everett M.}, biburl = {https://www.bibsonomy.org/bibtex/21d77804df4415b4bbb76c4ffd3de2c3d/naegle}, interhash = {bded5d0cfb36543c815d9cce3f08416c}, intrahash = {1d77804df4415b4bbb76c4ffd3de2c3d}, keywords = {IDT relativeAdvantage}, publisher = {Free Press}, timestamp = {2011-10-14T13:28:37.000+0200}, title = {Diffusion of innovations}, url = {http://books.google.de/books?id=v1ii4QsB7jIC&printsec=frontcover&dq=diffusion+of+innovations+rogers&hl=de&ei=K_52TrjjMZH4sgaf_aiqCw#v=onepage&q&f=false}, year = 1995 }