%0 Book %1 GVK039668282 %A Pralle, Peter %B Abhandlungen zur Werbewissenschaft und Werbepraxis %C Stuttgart %D 1974 %I Poeschel %K Marketing Werbemittel Wertwerbung %N 8 %T Die Wertwerbung %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+039668282&sourceid=fbw_bibsonomy %@ 3791001485

@book{GVK039668282, added-at = {2009-08-21T12:31:59.000+0200}, address = {Stuttgart}, author = {Pralle, {Peter}}, biburl = {https://www.bibsonomy.org/bibtex/25be5257fbde4279ac5e63ba01c8fd3c7/fbw_hannover}, interhash = {be65f75dd3bf83a34682e6a605bd129f}, intrahash = {5be5257fbde4279ac5e63ba01c8fd3c7}, isbn = {3791001485}, keywords = {Marketing Werbemittel Wertwerbung}, number = 8, pagetotal = {XVI, 380}, ppn_gvk = {039668282}, publisher = {Poeschel}, series = {Abhandlungen zur Werbewissenschaft und Werbepraxis}, subtitle = {Absatzförderung mit Vergünstigungen}, timestamp = {2009-08-21T12:32:00.000+0200}, title = {Die Wertwerbung}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+039668282&sourceid=fbw_bibsonomy}, year = 1974 }