%0 Book %1 GVK563370777 %A Kotler, Philip %B Pearson one series %C Upper Saddle River, NJ u.a. %D 2009 %E Keller, Kevin Lane %I Pearson Prentice Hall %K Management Marketing Marketingmanagement Marketingpolitik Marketingtheorie Theorie %T Marketing management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+563370777&sourceid=fbw_bibsonomy %7 13. ed., internat. ed. %@ 0131357972

@book{GVK563370777, added-at = {2009-08-21T12:23:46.000+0200}, address = {Upper Saddle River, NJ [u.a.]}, author = {Kotler, {Philip}}, biburl = {https://www.bibsonomy.org/bibtex/21f31413ef62bfd0dffd27ccbf73c30a6/fbw_hannover}, edition = {13. ed., internat. ed.}, editor = {Keller, {Kevin Lane}}, interhash = {dba13b17a1efe5f101735c898cfdbba4}, intrahash = {1f31413ef62bfd0dffd27ccbf73c30a6}, isbn = {0131357972}, keywords = {Management Marketing Marketingmanagement Marketingpolitik Marketingtheorie Theorie}, pagetotal = {816}, ppn_gvk = {563370777}, publisher = {Pearson Prentice Hall}, series = {Pearson one series}, timestamp = {2009-08-21T12:24:31.000+0200}, title = {Marketing management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+563370777&sourceid=fbw_bibsonomy}, year = 2009 }