%0 Book %1 GVK230965024 %A Evans, Joel R. %A Berman, Barry %C New York, NY %D 1987 %I Macmillan u.a. %K Marketing %T Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+230965024&sourceid=fbw_bibsonomy %7 3. ed., 2. printing %@ 0023344105

@book{GVK230965024, added-at = {2009-08-21T11:18:40.000+0200}, address = {New York, NY}, author = {Evans, {Joel R.} and Berman, {Barry}}, biburl = {https://www.bibsonomy.org/bibtex/2da703395cb3cfa0eaff16af79bbc1ae5/fbw_hannover}, edition = {3. ed., [2. printing]}, interhash = {f73d576d88e86c53906b64762a1136ad}, intrahash = {da703395cb3cfa0eaff16af79bbc1ae5}, isbn = {0023344105}, keywords = {Marketing}, pagetotal = {Getr. Zählung}, ppn_gvk = {230965024}, publisher = {Macmillan [u.a.]}, timestamp = {2009-08-21T11:20:06.000+0200}, title = {Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+230965024&sourceid=fbw_bibsonomy}, year = 1987 }